What’s in iMAaaS
Marketing Automation System
We provide the software solution for you, or can run the service on your existing systems*. We will select the best system for you needs. We do this by understanding the complexity of your needs and the size of your audience as there is no one solution for every situation.
Some automation systems include a CRM system. But, if you have an existing system then your marketing automation system needs to talk to it and vice versa. Our iMAaaS solution will ensure that your sales team are aligned with your activities.
We can work with your existing materials or, in conjunction with yourselves, create new materials which are suited to inbound, nurture campaigns. We will work with you to translate your proposition into intelligent automated campaigns, creating personas to help describe your audience segments and targeting them appropriately.
Reporting & insights
With iMAaaS you will be able to easily understand ROI. We will provide you with metrics which show which activities are positively driving your sales pipeline.